Hip Curve and friends

We and our friends work and create together


Hip Curve

Hip Curve is a fashion boutique brand founded in 2018. It is also the passion project of the talented Bulgarian designer, Pepi Semerdzhieva, who wants to emphasise on the modern woman’s femininity, while revealing her undeniable power. Based in London, the brand focuses on elegance, creativity and impeccable quality with each collection.


The story of Pepi’s love for fashion and creative design began back in her high school years. She was truly fascinated by different fabrics, textures, patterns, colours and the numerous combinations that, in the end, form a masterpiece.


Is a handmade jewellery brand, offering unique designs and featuring a variety of materials and techniques. The brand was born out of passion for art and cultural representation back in 2008.


Originally starting from Bulgaria, Bubolini is now based in the UK. All items are designed with love, made with care and presented with style. In 2019 the brand received numerous publications in the press after winning the Handmade Business of the Year Award and the public vote for Sole Proprietor of the Year in the first edition of the Bulgarian British Business Awards. The success was followed by many appearances on special craft events and markets.


Bubolini’s collections are always inspired by tradition, art and sustainability. Many of the products are made of fully recyclable materials – paper, glass, denim, cotton, gemstones, sterling silver.