Join Hip Curve

during the fashion weeks in London, Paris & Milan.

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Hip Curve is a fashion boutique brand founded in 2018. It is also the passion project of the talented Bulgarian designer, Pepi Semerdjieva, who wants to emphasise on the modern woman’s femininity, while revealing her undeniable power. Based in London, the brand focuses on elegance, creativity and impeccable quality with each collection.

The story of Pepi’s love for fashion and creative design began back in her high school years. She was truly fascinated by different fabrics, textures, patterns, colours and the numerous combinations that, in the end, form a masterpiece.

The story of Pepi’s love for fashion and creative design began back in her high school years. She was truly fascinated by different fabrics, textures, patterns, colours and the numerous combinations that, in the end, form a masterpiece.

Her artistic journey in a new country was not easy. No popular name to lean on, no contacts in the industry, limited language and a totally different culture were just part of the hurdles she had to jump. Her first job was in a sample studio, where she worked on designs for the collections of leading fashion designers like Mary Katrantzou, Roland Mouret, Osman and others. Yet, Pepi’s eager aspiration to create pushed her to do more.

“This is how Hip Curve, the best part of my heart and soul was born.” – Pepi

In 2019 the brand won in the Entrepreneur of the Year category at the Bulgarian British Business Awards.



Hip Curve also took part in one of the biggest fashion trade shows in the United Kingdom, Pure London in February 2020.



In September 2020  and June 2021, Hip Curve was featured in a London Fashion Week show.